Part of our Virtual Tours cluster — for the full hub on Virtual tour services UK, see Virtual tour services UK.
A 360 degree virtual tour is an immersive, interactive walkthrough of a real space, made from 360° photographs that visitors can pan and zoom inside their browser. UK businesses use them to give customers, students, patients, residents and buyers a confident feel for a space before they book, visit or sign.
This page is our short, practical guide: what a 360 tour actually is, why UK businesses use them, what they cost, and how to book a shoot with our team. We’ve been publishing 360° virtual tours to Google Maps and Street View since 2012 — clients include LEGO, BMW, Currys, Hamleys, Halfords, Wren Kitchens, Marco Pierre White, the Post Office and the Universities of Nottingham and Salford.
What is a 360 degree virtual tour?
A 360 degree virtual tour is built from a series of 360° photographs of your premises — one at each navigation point. When stitched together and hosted online, the visitor can:
- Look around in every direction at each point (pan, tilt, zoom)
- Walk between points by clicking on navigation arrows or floor plans
- Open hotspots with extra info, products, video clips or links to booking
- See it on Google Maps directly in the business’s Google listing (if published as a Street View tour)
360 tours are platform-agnostic. The same shoot can be delivered as a Google Street View tour, a custom-hosted tour on your own website, a Matterport tour with a 3D dollhouse view, or all of the above. We advise on the right format on every brief.
Why UK businesses use 360 degree virtual tours
- Cuts the “is it worth visiting?” friction. Hotels, wedding venues, gyms, car showrooms and universities all see visitors who’d rather decide from their sofa than turn up cold. A 360 tour shortens that gap.
- Lifts engagement on Google Business Profile. Google’s own data shows listings with 360 tours generally outperform listings without one on dwell time and customer actions.
- Sells outside opening hours. 24/7 walkthroughs of restaurants, retail floors, kitchens or care homes — visitors explore in their own time, then book or call.
- Reassures specific buyers. Parents researching nurseries, families looking at care homes, couples planning a wedding — 360 tours convert these cautious decisions far better than photo galleries alone.
- Works as long-life marketing collateral. A tour shot once gets reused on Google, on your site, in social posts, in sales decks, and in email campaigns — for years.
Our 360 degree virtual tour services
We offer three flavours of 360 tour, often bundled:
- Google Street View 360 tours — published directly to your Google Business Profile and Google Maps. Free for visitors to view. Ideal for “looking inside” the business in search results.
- Matterport 360 + 3D tours — an interactive dollhouse view, floor plan, and 3D walk-through. Hosted on Matterport. Higher-end feel, premium for hotels, property and showrooms.
- Custom-hosted tours — embedded directly on your own website with your own branding, hotspots and CTAs. Best when you want full creative control and lead capture.
We also offer business video, drone aerial video and photography, and Google Business Profile management — usually delivered in the same shoot.
How much does a 360 degree virtual tour cost in the UK?
Pricing for a UK 360 degree virtual tour depends on three things: the number of 360° navigation points captured, the venue size and complexity, and whether you need Google Street View publishing, Matterport, custom-hosted, or all three. As a rough guide:
| Project type | Typical price (UK) | What’s included |
|---|---|---|
| Small retail / café | From £300 | 5–10 navigation points, Google Street View publishing |
| Mid-size venue (gym, pub, dealership) | £500–£900 | 10–25 points, Street View + optional custom-hosted |
| Hotel / school / large venue | £900–£2,000+ | 25+ points, Matterport or custom-hosted with hotspots |
| Multi-site rollouts | Bespoke | Discounted per-site rate, consistent treatment across all locations |
Every project gets a free, written quote — no hidden travel fees or per-photo surcharges. Bundles with business video, drone footage or Google Business Profile management are usually cheaper than booking them separately.
How a typical 360 degree virtual tour project runs
- Brief. You tell us the venue, the use-case (Google, your own site, both) and any specific shots or hotspots needed. Free quote within one working day.
- Site visit. Half a day for most venues. We photograph each navigation point with calibrated 360° equipment and tripods — minimal disruption to your staff or customers.
- Edit and stitch. 5–10 working days. We colour-correct, remove tripods, retouch, and stitch the tour together with smooth navigation.
- Publish. Your tour goes live on Google Maps, Matterport, your website — or all three. We handle the technical side.
- Aftercare. Tweaks, additional points, refresh shoots and analytics reporting all available as needed.
Examples of 360 degree virtual tours we’ve published
We’ve shot 360 tours for some of the UK’s best-known brands across virtually every business type — hotels, car dealerships, restaurants, gyms, retail, kitchen showrooms, universities, pubs, property and more. See examples on our CeX case study, our car dealer service page, our hotel service page or get in touch and we’ll send relevant examples for your sector.
Ready to book a 360 degree virtual tour?
Tell us the venue and what you need the tour to do. We’ll quote, schedule the shoot, capture, edit and publish — usually within two weeks from brief to live.
For new enquiries ask for Richard Sharp, our Director and named contact for new business.
Frequently asked questions about 360 degree virtual tours
How much does a 360 degree virtual tour cost in the UK?
From £300 for a small retail or café shoot, scaling to £900–£2,000+ for hotels, schools or large multi-room venues. Multi-site rollouts are quoted per-site at a discounted rate. Every project gets a free written quote.
How long does a 360 degree virtual tour take to shoot?
2–4 hours on site for a small to mid-size venue. A half or full day for hotels, car showrooms, universities or other larger spaces. We aim to deliver the published tour within 5–10 working days of the shoot.
Where will my 360 tour appear?
Depending on the format you choose: directly on your Google Business Profile and Google Maps (Street View tours), embedded on your own website (custom-hosted tours), or on the Matterport platform (Matterport tours). Most clients pick a combination.
Do 360 tours actually help with Google Business Profile rankings?
Google has published data showing listings with 360 tours typically receive significantly more interest than listings without. Tours increase dwell time on your profile, signal Google that the business is verified and active, and appear directly in Maps and Search results.
What businesses does a 360 degree virtual tour work for?
360 tours work especially well for hotels and resorts, car dealerships, restaurants and cafés, retail stores and showrooms, gyms and fitness centres, pubs and bars, property and estate agents, universities and schools, wedding venues, care homes, dental practices and any other business where customers benefit from “looking inside” before they visit.
Where in the UK do you shoot 360 degree virtual tours?
UK-wide. We’re based in Long Eaton, Derbyshire, and routinely shoot across all 51 English counties, plus Scotland, Wales and Northern Ireland. Travel is quoted transparently up front.
Can a 360 tour be combined with business video or drone footage?
Yes — and that’s how most of our projects are now booked. Drone or aerial video as the opening shot, 360 tour through the interior, business video for the brand story. Same team, same shoot day, one consistent treatment across everything. Get a combined quote.
More about 360 degree virtual tour
360 degree virtual tour from Trusted Photography means professional, fixed-fee work backed by 21+ years of UK photography heritage and 12+ years publishing to Google Maps and Google Street View. Our 360 degree virtual tour is delivered by a UK team — based in Long Eaton, Derbyshire — and is published live to your Google Business Profile, your own website or Matterport, whichever combination best fits your business. Clients for our 360 degree virtual tour include LEGO, BMW, Currys, Hamleys, Wren Kitchens, Marco Pierre White, the Post Office and the Universities of Nottingham and Salford.
To request a free quote for 360 degree virtual tour, get in touch with our team. We confirm the brief and quote within one working day, schedule the on-site shoot at a time that works for you, then capture, edit and publish the finished work — typically two weeks from brief to live. Every 360 degree virtual tour project is fixed-fee with no per-photo surcharges or hidden travel costs.