What is a 360\u00b0 Google Maps virtual tour?

A 360\u00b0 Google Maps virtual tour is an immersive walkthrough of your business \u2014 captured as a series of 360\u00b0 photos and published directly to your Google Business Profile, Google Maps and Street View. Visitors navigate from room to room in their browser, exactly as if they were there.

How long does a 360\u00b0 virtual tour shoot take?

A typical small business shoot (caf\u00e9, retail unit, gym studio) takes 2\u20134 hours on site. Larger venues such as hotels, car showrooms or universities take a half or full day. We deliver the live, hosted tour within 5\u201310 working days of capture.

How much does a 360\u00b0 virtual tour cost in the UK?

Pricing starts from around \u00a3300 for a small retail outlet, and scales based on the number of 360\u00b0 points captured, travel to your UK location, and whether you need Google Street View publishing, custom-hosted tour, or both. We shoot all shapes and sizes of business and offer a free quote on every project.

Do virtual tours improve Google Business Profile rankings?

Google Business Profiles with a published 360\u00b0 virtual tour typically receive significantly more customer interest than profiles without one \u2014 per Google's own internal data. Tours increase dwell time on your listing, signal to Google that the business is verified and active, and appear directly on Google Maps and Search.

Where in the UK does Trusted Photography work?

We cover the whole of the United Kingdom \u2014 all 51 English counties, plus Scotland, Wales and Northern Ireland. Our HQ is in Long Eaton, Derbyshire, and our team travels UK-wide for shoots.

What types of business is a virtual tour good for?

360\u00b0 virtual tours work especially well for hotels and resorts, car dealerships, restaurants and caf\u00e9s, retail stores and showrooms, gyms and fitness centres, pubs and bars, property and estate agents, and universities and schools. Any business where customers benefit from seeing the space before they visit.

What's the difference between Google Street View and Matterport?

Google Street View tours are published directly to your Google Business Profile and Google Maps and are free to host. Matterport tours are hosted on Matterport's platform with a small ongoing subscription, but offer 3D walkthrough and floor-plan features. We offer both and can advise which suits your business.

Do you still publish to Google Maps now the Trusted Photographer programme has ended?

Yes. Google retired its formal Trusted Photographer programme, but the underlying ability to publish 360\u00b0 tours to Google Maps and Street View remains fully available via Google's Street View Studio. Trusted Photography has been publishing tours to Google Maps since 2012 and continues to do so today.

UK Virtual Tour Pricing

360° Virtual Tour Pricing UK — From £300

Indicative pricing for UK businesses of every size. Every shoot is quoted individually and every quote is free.

Indicative rates

UK 360° virtual tour pricing — by business size

Business type	Typical 360° points	Indicative starting price
Small retail outlet, café, salon, clinic	6–10	From £300
Mid-sized retail, gym, showroom	15–30	Tailored quote
Restaurant, pub, car dealership	20–50	Tailored quote
Boutique hotel, multi-floor venue	50–120	Tailored quote
Large hotel, university campus, multi-site rollout	150+	Multi-site rate

We shoot all shapes and sizes of business — from a single café to a national multi-site rollout — and every project is quoted individually.

Every quote includes

What's included in every quote

Google Maps publishing

Direct publishing to your Google Business Profile and Maps via Street View Studio. Stitching, processing, embed code and ownership handover included.

On-site 360° capture

Experienced operator captures every customer-facing area in 360° detail.

Brief & consultation

Pre-shoot call to understand your space, goals and key viewpoints to capture.

Pricing FAQs

Frequently asked questions about UK virtual tour pricing

Do you charge per 360° point?

Most of our quotes are structured around the number of 360° points needed to capture your business, plus a fixed shoot fee. We’ll tell you exactly what each point covers so there are no surprises.

Are there any ongoing costs?

If you have opted for the one off payment, for Google Street View tours, no — Google hosts the tour for free indefinitely. Matterport tours carry a monthly subscription. Custom-hosted tours on your own website carry an optional monthly support plan if you need ongoing updates. We can cater for all options.

Do you offer multi-site discounts?

Yes. We’ve rolled out 360° tours for national multi-site brands including LEGO, BMW, Currys and Wren Kitchens. Get in touch for a multi-site quote.

How do I get a quote?

Tell us your business type, approximate floor area or number of rooms, and your UK location. Contact us and we’ll normally come back within 1–2 working days.

Why no fixed price list?

Every space is different. A small dental clinic and a small jewellery shop both sound like “small retail outlets” but one might need 12 viewpoints to show every treatment room and the other needs 6 to show the floor plan. A real quote based on a quick chat about your premises beats a generic price every time.

Transparent pricing

Honest virtual tour pricing, quoted to your exact business

We could publish a fixed price list, but it would be wrong for most UK businesses. A dental clinic with six treatment rooms needs a different shoot from a jewellery shop with a single floor. The number of 360° viewpoints, the lighting setup, the time-of-day for the shoot, and any access requirements all shape the final virtual tour pricing for your venue.

What we can promise is transparency. Every quote breaks down the line items — points captured, processing, publishing and any optional extras. You see exactly what you’re paying for. No subscriptions, no hidden license fees once your Google Street View tour is live.

For the Google Maps publishing side, your virtual tour pricing covers the capture and upload — Google itself hosts the tour through Google’s free Street View Studio, with no per-month cost once published.

For Matterport tours, an ongoing subscription is required for hosting — see Matterport’s subscription tiers for current rates. We’ll explain these costs upfront so you can decide whether Matterport is right for your business, or whether a Google Street View tour suits better. See our Matterport vs Google Street View comparison for the practical trade-offs.

Ready to talk pricing?

Get a free, no-obligation quote from one of the UK’s longest-established 360° virtual tour agencies. Publishing to Google Maps and Street View since 2012.