What is a 360\u00b0 Google Maps virtual tour?

A 360\u00b0 Google Maps virtual tour is an immersive walkthrough of your business \u2014 captured as a series of 360\u00b0 photos and published directly to your Google Business Profile, Google Maps and Street View. Visitors navigate from room to room in their browser, exactly as if they were there.

How long does a 360\u00b0 virtual tour shoot take?

A typical small business shoot (caf\u00e9, retail unit, gym studio) takes 2\u20134 hours on site. Larger venues such as hotels, car showrooms or universities take a half or full day. We deliver the live, hosted tour within 5\u201310 working days of capture.

How much does a 360\u00b0 virtual tour cost in the UK?

Pricing starts from around \u00a3300 for a small retail outlet, and scales based on the number of 360\u00b0 points captured, travel to your UK location, and whether you need Google Street View publishing, custom-hosted tour, or both. We shoot all shapes and sizes of business and offer a free quote on every project.

Do virtual tours improve Google Business Profile rankings?

Google Business Profiles with a published 360\u00b0 virtual tour typically receive significantly more customer interest than profiles without one \u2014 per Google's own internal data. Tours increase dwell time on your listing, signal to Google that the business is verified and active, and appear directly on Google Maps and Search.

Where in the UK does Trusted Photography work?

We cover the whole of the United Kingdom \u2014 all 51 English counties, plus Scotland, Wales and Northern Ireland. Our HQ is in Long Eaton, Derbyshire, and our team travels UK-wide for shoots.

What types of business is a virtual tour good for?

360\u00b0 virtual tours work especially well for hotels and resorts, car dealerships, restaurants and caf\u00e9s, retail stores and showrooms, gyms and fitness centres, pubs and bars, property and estate agents, and universities and schools. Any business where customers benefit from seeing the space before they visit.

What's the difference between Google Street View and Matterport?

Google Street View tours are published directly to your Google Business Profile and Google Maps and are free to host. Matterport tours are hosted on Matterport's platform with a small ongoing subscription, but offer 3D walkthrough and floor-plan features. We offer both and can advise which suits your business.

Do you still publish to Google Maps now the Trusted Photographer programme has ended?

Yes. Google retired its formal Trusted Photographer programme, but the underlying ability to publish 360\u00b0 tours to Google Maps and Street View remains fully available via Google's Street View Studio. Trusted Photography has been publishing tours to Google Maps since 2012 and continues to do so today.

Trusted Google Maps publisher • UK-wide since 2012

Google Street View virtual tours UK

Google Street View virtual tours UK put your interior live on Google Maps and Google Search. A trusted UK publisher of 360° tours to Google Street View since 2012 — fixed-fee from £300, no per-photo surcharges, free quote in one working day.

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What are Google Street View virtual tours UK?

Google Street View virtual tours UK are interactive 360° walkthroughs of your business interior, published directly to Google Street View and visible on Google Maps and Google Search. A user clicks the "See inside" thumbnail on your Google Business Profile and walks through your space the same way they would the street outside.

Unlike a Matterport tour (hosted on Matterport's own cloud) or an embedded 360° player (hosted on your website), Google Street View virtual tours UK are hosted by Google itself — free forever, with the discovery power of Google Maps behind them. They also count as additional photo content for your Google Business Profile, which Google has confirmed influences local ranking.

For Google's own documentation, see the official Street View imagery policy, the 360 photo specifications, and the main Google Street View overview.

Why use our Google Street View virtual tours UK service?

Publishing since 2012

We've been publishing Google Street View virtual tours UK since Google opened Street View for indoor businesses. 12+ years of platform changes, format updates and policy shifts — we've shipped through all of them.

UK Google Maps focus

All our Google Street View virtual tours UK are calibrated for the UK Google Maps audience — correct location pin, correct Google Business Profile, correct Knowledge Panel links. Not a generic worldwide service bolted onto a Google account.

Fixed-fee from £300

Google Street View virtual tours UK start at £300 for a small business. No per-photo surcharges, no hidden travel costs — the quote you get is the quote you pay. See our full pricing.

Free forever hosting

Once we publish your Google Street View virtual tours UK, they're hosted by Google — free forever, no annual fees. Compare with Matterport (paid hosting) or self-hosted players (your hosting cost).

UK-wide on-site capture

Our UK team is based in Long Eaton, Derbyshire, and we capture Google Street View virtual tours UK across England, Scotland and Wales. See our UK coverage map.

Trusted brand partner

Clients for our Google Street View virtual tours UK include LEGO, BMW, Currys, Hamleys, Wren Kitchens, Marco Pierre White, the Post Office and the Universities of Nottingham and Salford.

More on Google Street View virtual tours UK

Detailed reading on Google Business Profile management, how Street View affects local ranking, and how the Google Trusted Photographer programme has evolved into the modern UK alternative we offer.

Google Business ProfileHow Google Street View virtual tours UK pair with Google Business Profile management. Do virtual tours boost ranking?Whether Google Street View virtual tours UK actually move the local ranking needle. How to get more Google Maps reviewsMaximise the impact of your Google Street View virtual tours UK with more reviews. When is the Street View car coming?Honest UK answer — and how Google Street View virtual tours UK bypass the wait. Trusted Photographer programmeWhat happened, and how Google Street View virtual tours UK are delivered now. Matterport vs Google Street ViewWhich beats which — honest UK side-by-side.

Google Street View virtual tours UK — FAQs

Honest answers to the 8 questions UK businesses ask before booking Google Street View virtual tours UK with us.

How much do Google Street View virtual tours UK cost in 2026?

Google Street View virtual tours UK from Trusted Photography start at £300 for a small business and scale by venue size. Fixed-fee, no per-photo surcharges or hidden travel costs. Average UK Street View tour for a small-to-medium business is £350–£550.

How long do Google Street View virtual tours UK take to publish?

On-site capture for Google Street View virtual tours UK takes 1–3 hours depending on venue size. Editing, stitching and publishing to Google Street View takes 5–10 working days from capture to live on Google Maps.

Do Google Street View virtual tours UK help my local SEO?

Yes. Google has confirmed that businesses with photo and Street View content on their Google Business Profile rank higher in local results. Google Street View virtual tours UK add the richest possible photo signal — and the 'See inside' label increases click-through.

Can Google Street View virtual tours UK be embedded on my website?

Yes. Every Google Street View virtual tour UK we publish comes with an embed snippet that can drop into your website. You also get a direct Google Maps share-link for social media and email signatures.

What about the Google Trusted Photographer programme?

Google ended its formal Trusted Photographer / Street View Trusted accreditation programme. Trusted Photography is the modern UK alternative — we still publish Google Street View virtual tours UK directly via the official upload pathway, just without the retired badge.

Do Google Street View virtual tours UK work on mobile?

Yes. Google Street View virtual tours UK render perfectly on iOS, Android and desktop. Mobile users see the 'See inside' thumbnail in Google Maps and can swipe through the tour with native touch controls.

How do Google Street View virtual tours UK compare to Matterport?

Google Street View virtual tours UK win on discovery (free Google Maps visibility) and free-forever hosting. Matterport wins on richness (dollhouse view, floor plans, measurements) and self-hosted brand presence. Many clients book both — they answer different briefs.

Do you cover Google Street View virtual tours UK-wide?

Yes. Our UK team is based in Long Eaton, Derbyshire, and we travel across England, Scotland and Wales for Google Street View virtual tours UK briefs. Travel for distant briefs is quoted upfront — no surprise surcharges.

Our wider 360° service portfolio

Beyond the indoor tour service, Trusted Photography also offers Matterport Pro3 digital twin capture, drone aerial photography and full business video production. Many briefs combine two or three of these — a hotel may want the interior tour for Google Maps discovery, a Matterport tour for the website and aerial drone shots for the homepage hero.

Our team is UK-wide and has been publishing immersive content for major brands since 2012. We also handle Google Business Profile setup, photo policy compliance and embed integration so the finished tour goes from capture to live on your site within two weeks. We use the latest Insta360 Pro 2 hardware for 360° capture and the Matterport Pro3 LiDAR camera for 3D scans.

Long-standing brand partners include LEGO, BMW, Currys, Hamleys, Wren Kitchens, Marco Pierre White, the Post Office, and the Universities of Nottingham and Salford. Hospitality, motor retail, education and commercial property all sit in our regular brief mix.

Want to talk through which service fits your venue? Get in touch for a free quote within one working day.

Ready to get on Google Maps?

Free quote within one working day. Fixed-fee Google Street View virtual tours UK. Every brief covered by professional indemnity and PL insurance.

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