Case Study: Enhancing Customer Engagement with a Google Street View Tour
Working Nationally and Beyond
Overview
CEX, the renowned second-hand gaming and electronic goods chain established in London in 1992, has grown to become a leading name in technology, computing, and video games across the UK. With over 320 stores nationwide, CEX has continually embraced innovative methods to enhance customer experience. Their collaboration with Trusted Agency Local Exposure through it’s Trusted Photography brand to create an immersive Google Street View Tour throughout their network of sites is a prime example of this forward-thinking approach.
The Challenge
CEX sought a unique and engaging method to captivate both existing and potential customers. Their objective was to offer an authentic insight into the in-store experience, showcasing not only the wide range of products available but also the vibrant atmosphere of their stores. In a competitive retail landscape, standing out and ensuring that customers understand the true essence of the business was vital.
The Innovative Solution
To achieve their goals, CEX chose to leverage the innovative capabilities of a Google Street View Tour. This solution provided a visually engaging way to:
- Showcase Store Interiors: Allowing potential customers to virtually explore the layout and ambience of CEX stores.
- Enhance Local and National Visibility: By integrating the tour with Google Maps, Google search, and mobile solutions, CEX increased its exposure to a broader audience, both locally and internationally.
- Futureproof the Business: Embracing emerging technology to stay ahead of the competition and meet the evolving expectations of modern consumers.
Trusted Photography was the natural partner for this project. With a track record of delivering consistent, professional, and logistically sound solutions, they ensured that each photoshoot—lasting approximately one hour—was seamlessly integrated into the normal business operations without any disruption to the stores or the staff.
Examples of CEX Virtual Tours in the UK and Ireland:
Visual Experience
The Google Street View Tour not only highlights the comprehensive range of second-hand technology, computing, and video games available at CEX but also conveys the store’s lively, welcoming atmosphere. High-quality, immersive images allow customers to get a real sense of the store environment, making the online browsing experience as engaging as a physical visit.
Measurable Results
By integrating the Google Street View Tour, CEX has reaped multiple benefits:
- Enhanced Online Engagement: The immersive tour has significantly improved the way customers interact with the brand online, reducing the need to sift through long lists and textual descriptions.
- Improved Local and Global Presence: Featuring prominently on Google search, Google Maps, and mobile platforms, the tour has bolstered CEX’s visibility on a national and international scale.
- Futureproofing Business Operations: Embracing advanced digital technology has positioned CEX as a leader in retail innovation, ensuring their competitive edge in a rapidly evolving market.
Conclusion
The partnership between CEX and Trusted Agency Local Exposure highlights how embracing cutting-edge technology, such as a Google Street View Tour, can revolutionise customer engagement. By offering a vivid, interactive glimpse into their stores, CEX has not only strengthened its brand image but also set a benchmark for the retail industry in the UK. This case study exemplifies how forward-thinking solutions can drive measurable results and ensure businesses remain at the forefront of digital innovation.
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CEX has stores in Bury St Edmunds, Cambridge, Colchester, Felixstowe, Great Yarmouth, Huntingdon, Ipswich, Kings Lynn, Lowestoft, Newmarket, Norwich, Peterborough, Serpentine Green, Thetford, Douglas (Islae Of Man), Aldershot, Andover, Ashford, Aylesbury, Banbury, Barking, Basildon, Basingstoke, Bayswater, Bedford, Bexleyheath, Bishops Stortford, Bletchley, Bognor Regis, Borehamwood, Bournemouth, Bournemouth – Castlepoint, Bracknell, Braintree, Brighton, Brighton – London Road, Brixton, Bromley, Burgess Hill, Camberley, Camden, Canterbury,
Canvey Island, Chatham, Chelmsford, Chichester, Clacton on Sea, Clapham Junction, Crawley, Croydon George St, Dagenham, Dalston Hackney, Dartford, Deptford, Dover, Dunstable, East Grinstead, East Ham, Eastbourne, Eastleigh, Edgware, Edmonton, Elephant and Castle, Eltham, Enfield, Epsom, Fareham, Farnborough, Feltham, Folkestone, Gillingham, Gravesend, Grays, Guildford, Hammersmith, Harlow, Harrow, Hastings, Hatfield, Havant, Hemel Hempstead, Hertford, High Wycombe, Holloway, Horsham, Hounslow, Hove, Ilford, Islington,
Kilburn, Kingston, Lakeside, Letchworth, Lewisham, London – W1 Rathbone Place, London – W1 Tottenham Crt Rd, Luton, Maidenhead, Maidstone, Margate, Milton Keynes, Morden, Newport Isle Of Wight, North Finchley, Orpington, Palmers Green, Peckham, Portsmouth, Portsmouth North End, Ramsgate, Reading, Redhill, Richmond, Romford, Ruislip, Shepherds Bush, Sittingbourne, Slough, Southampton, Southampton – Shirley, Southend, St Albans, Staines, Stevenage, Stratford, Streatham, Sutton, Tonbridge, Tooting, Tunbridge Wells, Uxbridge, Waltham Cross,
Walthamstow, Wandsworth, Watford, Welwyn Garden City, Wembley, Whitechapel, Wimbledon, Windsor, Woking, Wood Green, Woolwich, Worthing, Accrington, Altrincham, Arnison Durham, Ashington, Ashton Under Lyne, Barnsley, Barrow-In-Furness, Belle Vale, Beverley, Birkenhead, Bishop Auckland, Blackburn, Blackpool, Bolton, Bootle, Bradford, Bridlington, Burnley, Bury, Carlisle, Castleford, Catterick, Chester, Chorley, Cramlington, Crewe, Crystal Peaks, Darlington, Denton, Dewsbury, Doncaster, Durham, Ellesmere Port, Gateshead Metro Centre,
Gateshead Trinity Square, Grimsby, Halifax, Harrogate, Hartlepool, Huddersfield, Hull, Hull Northpoint, Hull Whitefriargate, Keighley, Kendal, Lancaster, Leeds, Leeds Crossgates, Leeds White Rose, Leigh, Liverpool Central, Liverpool Lord St, Macclesfield, Manchester Arndale, Middlesbrough, Middlesbrough Linthorpe Road, Middleton, Morley, Nantwich, Newcastle Grainger St, Newcastle upon Tyne, North Shields, Northallerton, Northwich, Oldham, Ormskirk, Peterlee, Preston, Redcar, Rochdale, Rotherham, Salford, Scarborough, Scunthorpe, Sheffield, South Shields,
Southport, St Helens, Stockport, Stockton, Sunderland, Wakefield, Wakefield – The Springs, Warrington, Washington, Widnes, Wigan, Workington, Wythenshawe, York, Ballymena, Bangor, Bangor Bloomfield, Belfast Ann Street, Coleraine, Cookstown, Craigavon, Enniskillen, Kennedy Centre, Lisburn, Londonderry, Newry, Newtownabbey, Newtownards, Aberdeen, Ayr, Clydebank, Cumbernauld, Dundee, Dunfermline, East Kilbride, Edinburgh, Edinburgh Cameron Toll, Falkirk, Glasgow – Union Street, Glasgow Forge, Glasgow Sauchiehall, Glenrothes, Greenock,
Inverness, Irvine, Kilmarnock, Kirkcaldy, Leith Edinburgh, Livingston, Motherwell, Paisley, Perth, Stirling, Barnstaple, Bath, Bedminster, Boscombe, Bridgwater, Bristol, Cheltenham, Chippenham, Exeter, Exmouth, Gloucester, Gosport, Kingswood, Newbury, Newton Abbot, Penzance, Plymouth, Poole, Salisbury, St Austell, Street, Stroud, Swindon, Taunton, Torquay, Trowbridge, Truro, Weston-Super-Mare,
Weymouth, Winchester, Yate, Yeovil, Acocks Green, Arnold, Bearwood, Beaumont Leys Leicester, Beeston, Bilston, Birmingham, Boston Bargate, Bromsgrove, Bulwell, Burton On Trent, Buxton, Cannock, Chelmsley Wood, Chesterfield, Coalville, Corby, Coventry – Hertford St, Coventry Arena Park, Coventry Cannon Park, Derby, Derby Phone Exchange, Dudley, Erdington, Evesham, Grantham, Halesowen, Hereford, Hinckley, Ilkeston, Kettering, Kidderminster, Kings Heath, Leamington Spa, Leicester Gallowtree Gate, Leicester Phone Exchange, Lichfield, Lincoln,
Long Eaton, Loughborough, Mansfield, Melton Mowbray, Merry Hill, Newark, Newcastle under Lyme, Northampton, Northampton – Weston Favell, Northfield, Nottingham, Nottingham Victoria, Nuneaton, Oxford Cowley, Perry Barr, Redditch, Retford, Rugby, Shrewsbury Castle Street, Skegness, Solihull, Stafford, Stoke, Stourbridge, Stratford upon Avon, Sutton Coldfield, Sutton In Ashfield, Tamworth, Telford, Walsall, Wellingborough, West Bromwich, Wolverhampton, Wolverhampton Wulfrun, Worcester, Worksop, Bangor Wales, Barry, Bridgend,
Cardiff St Davids, Carmarthen, Cwmbran, Merthyr Tydfil, Newport, Pontypridd, Port Talbot, Rhyl, Roath Cardiff, Swansea, Wrexham, Arklow, Athlone, Bray, Carlow, Cavan, Clonmel, Cork Blackpool, Cork Douglas Village, Cork Grand Parade, Cork Wilton, Drogheda, Dublin George’s Street, Dublin Liffey Street, Dublin Northside, Dublin Nutgrove, Dublin Westmoreland, Dun Laoghaire, Dundalk,
Ennis, Galway, Kilkenny, Letterkenny, Limerick, Limerick Crescent Centre, Limerick Parkway, Navan, Newbridge, Portlaoise, Santry, Sligo, Swords Pavilions, Tallaght, Tralee, Tullamore, Waterford and Wexford