It’s the question every UK business owner asks first: how much does a 360° virtual tour cost? The honest answer is “it depends” — but on a few specific factors that anyone can understand. Here’s a practical 2026 guide from a UK 360° virtual tour agency that has been pricing this work since 2012.
What affects the price of a 360° virtual tour?
Four variables drive virtual tour pricing in the UK:
- Number of 360° points captured. A single café might need 8–12 viewpoints; a 50-bedroom hotel needs 150+. Most providers price per point, in tiered packages, or by floor area.
- Travel to your location. Providers based in one region typically charge a surcharge for distant shoots. Trusted Photography is based in Long Eaton (Derbyshire) and covers the whole UK — including Scotland, Wales and Northern Ireland — without surprise travel fees on most quotes.
- Hosting and publishing. Google Street View tours are free to host once published. Matterport carries an ongoing subscription. Custom-hosted tours (on your own website with branding) sit between the two.
- Optional extras. Floor plans, interactive hotspots, e-commerce integration, drone footage, business video and Google Business Profile management all add cost.
Typical UK virtual tour cost ranges (2026)
Below are realistic 2026 ranges for the UK market. These are guideline figures only — the right way to budget is always a tailored quote.
| Business size | Typical 360° points | Indicative UK price range |
|---|---|---|
| Small single-room (café, salon, clinic) | 6–10 | £250–£500 |
| Mid-size retail / gym / showroom | 15–30 | £500–£1,200 |
| Restaurant / pub / car dealership | 20–50 | £700–£2,000 |
| Boutique hotel / multi-floor venue | 50–120 | £1,500–£4,500 |
| Large hotel / university campus / multi-site rollout | 150+ | Custom quote |
One-off vs ongoing costs
Most providers charge a one-off capture fee plus, optionally, an ongoing support or hosting fee.
- Google Street View tours: typically one-off only — Google hosts them free forever once published.
- Matterport tours: one-off capture, plus a Matterport subscription (~£10–£100+/month depending on plan).
- Custom-hosted tours: one-off plus optional monthly support/hosting plan (typical UK ranges from £15/month to £100+/month for premium features).
What’s typically included in a UK virtual tour quote?
- Pre-shoot consultation and brief
- On-site 360° photography (half-day or full-day)
- Image stitching, processing and quality control
- Publishing to your Google Business Profile and Google Maps (for Street View tours)
- Embed code for your website
- Initial ownership handover so you can amend later
How to get an accurate quote
Three pieces of information get you a quick, accurate quote from most UK virtual tour providers:
- Approximate floor area (m² or sq ft) and number of separate rooms
- Your location and any access constraints (out-of-hours shoot, lift access, etc.)
- Whether you need Google Street View, Matterport, custom-hosted, or all three
Trusted Photography offers free, no-obligation quotes — typically returned within 1–2 working days.
What’s the ROI on a 360° virtual tour?
Google’s own data shows business profiles with photos and virtual tours receive significantly more clicks and direction requests than those without. For local-discovery businesses (hotels, restaurants, retail, car dealerships), the payback typically runs in months, not years — one extra booking, sale or test drive often covers the capture fee outright.
Frequently asked questions about UK virtual tour pricing
Is there a cheaper option than hiring a professional?
You can capture amateur tours with a consumer 360° camera (Insta360, Ricoh Theta) and self-publish via Google’s Street View Studio. Quality, stitching accuracy and SEO authority are usually a step down from a professional shoot — fine for a quick trial, less so for a customer-facing storefront.
Do you offer multi-site discounts?
Yes. Trusted Photography has rolled out 360° tours for national multi-site brands including LEGO, BMW, Currys and Wren Kitchens. Get in touch for a multi-site quote.
How long do virtual tours stay live?
Google Street View tours stay live indefinitely. Matterport tours stay live as long as the subscription is active. Custom-hosted tours stay live as long as your hosting is paid.
Want a tailored quote for your UK business? Contact Trusted Photography — we’ll come back within 1–2 working days.