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Google Immersive View

Google Immersive View Photography: The Future of 3D Photography

Google Immersive View is a new feature currently being rolled out by Google, that allows users the ability to explore locations in 3D before they ever visit in person. This is made possible by advances in artificial intelligence (AI) that allow Google to create detailed 3D models of places from billions of Street View and aerial images.

The difference between Immersive View and the current offerings are the ‘glide’ feature where you can glide around the business without having to keep pressing arrows to move forward. The world is also seen through AI and rendered utilising imagery provided through a wealth of sources. 

Google Immersive View

Immersive View and NeRF

A recent article from Google provides a great overview of how Google Immersive View works. It describes how Google uses a technique called NeRF (Neural Radiance Fields) to create these 3D models. NeRF is a powerful AI algorithm that can reconstruct the 3D shape and appearance of a scene from a series of 2D images.

Trusted Photography

Trusted Photography is excited to be involved in Immersive View photography. In addition to or indeed following on from traditional Google Street View and the Street View Trusted Programme, we believe that this technology has the potential to revolutionise the way people travel and experience the world.

Like the current Google Street View offering, with Immersive View, you can virtually walk through a city, explore a museum, or even sit inside a restaurant before you ever make a reservation. Immersive View offers so much more and can help you make more informed travel decisions and save time and money.

Immersive Photography

Immersive View is used to create stunning immersive photography. By capturing the 3D details of a location, you can create images that are truly immersive and evocative.

For example, imagine being able to view a photo of the Grand Canyon that captures the vastness of the canyon and the towering cliffs. Or imagine being able to view a photo of the Taj Mahal that captures the intricate detail of the marble architecture. With Immersive View photography, these kinds of photos are now possible.

AI Driven Technology

Trusted Photography is committed to providing high-quality Immersive View photography. We currently use the latest AI driven technology to create accurate and detailed 3D models of locations. We also offer a variety of editing services to help your business or location show itself via stunning immersive imagery.

If you are interested in learning more about Immersive View photography, please contact us. We would be happy to discuss your project and help you create the perfect images for your business needs.

The future of Immersive View photography

Here are some ideas on the future of Immersive View photography:

  • Immersive View photography has the potential to make places more accessible to people with disabilities. For example, people who have limited mobility can now explore locations in 3D without having to physically visit them.
  • Immersive View photography can also be used to promote tourism. By giving people a virtual tour of a destination, they are more likely to want to visit in person.
  • Immersive View photography can also be used for education. For example, students can use Google Immersive View to explore historical sites or learn about different cultures.

We believe that Immersive View photography is an excellent looking tool and as the rollout progresses we see it becoming a tool that is a necessity for marketing and driving footfall into a business. For now the rollout is beginning in capital cities but is soon to expand further. Contact us to find out how we can help you be part of this revolution.

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